What’s a story without a good pivot?
We started out in 2018 as a guide to the best restaurants and bars in the Hamptons.
In 2019, we expanded to cover hotels, coffee spots, shops, gyms, and more.
In 2020, the pandemic hit. And all the places in the Hamptons we loved so much were affected.
As soon as it was safe for businesses to reopen, we started a dedicated page on our site to help get the word out about when and how businesses in the Hamptons were reopening.
Still, things were touch and go that summer. The “out east experience” wasn’t what it usually was, and a lot of folks just weren’t able to make it out to the Hamptons.
We started a podcast in the summer of 2020 to help bring Hamptons vibes to folks everywhere. We interviewed some great folks, made lasting connections, and had an all-around great time.
In 2021, things were closer to normal than we’d seen in a while. Getting out east was a thing again. The scene was making a return.
We made a decision at the end of 2021 to put the podcast on hiatus. It was a tough decision, but it was thesis-driven. The podcast existed to give people a view into the Hamptons when physically coming here wasn’t fully an option. With life out east slowly returning to a semblance of normality, would a podcast–with its extensive scheduling needs and long production times–continue to be the best way to capture the scene? No.
Furthermore, with all the changes to the scene taking place over the course of the past two years, would a static guide be the best way for people to find the best of out east? Again, no. Our Hamptons guide? It had to go.
So, at the start of 2022, we went full Guy Kawasaki on DRL and killed our two leading forms of content, our “cash cows” of our guide and our podcast. Better to be the one who spots the end of an era than have your audience let you know, right? But this left us with a problem: what next?
We went back to the drawing board.
Over the prior 4 years in operation, we’d gained a sort of notoriety for capturing the scene out east with a sense of attitude, wit, insight, and just a touch of savagery.
We’d also made some great friends in the scene, creating for ourselves and for others a sense of community in a party scene that can sometimes be a little disjointed and isolating, group to group, weekend to weekend.
And, of course, we’d had the chance to work with a great collection of businesses: the restaurants, bars, hotels and others making the east end scene what it is today and has always been.
For us, figuring out the next step wasn’t about replacing the guide or the podcast at all. It was about creating in a way that fit the needs / wants of all those around us.
Scenes from nights out east.
Nightlife pics circa 2008.
Streetstyle: in the city, out east, and in various other places.
Landscapes, sometimes. The beach, mostly.
Surfing. (Also obviously.)
Events, but selectively.
Real estate, even more selectively.
Food, perhaps regrettably.
Whatever else strikes our fancy.
Playlists for parties, beach days, chill moments, dancefloors, after hours, long drives, short flights, winter soaks, summers poolside, and other moments where the right soundtrack is everything.
Custom-curated playlists for clients’ spaces.
DJing live events, selectively.
Client services only.