Dune Road Style

NOAH

We may earn commission from brands / retailers when you click on our links. Questions? Check out our Marketing Disclosures.

What do you get when you cross: streetwear, skating, running, activism, environmental consciousness, Long Island, classic prep, punk rock, and some of the best fabrics in the world? Simple: you get Noah.

A passion project of former Supreme creative director (…yes, that Supreme…) Brendon Babenzien, this new contemporary brand sounds like a chimera of influence and aesthetics that could never reach cohesion. But, in reality, that just couldn’t be farther from the truth.

In Noah, Babenzien has created a brand with an intelligent approach to design, consistently thoughtful aesthetic choices, and a central message focused on sustainability and transparency.

There’s also a huge global aspect here. Materials like ethically sourced baby camel hair, Japanese denim made using traditional selvedge looms, Escorial wool suits, and more, fully display the brand’s commitment to sourcing the most beautiful fabrics from around the world. 

Noah
Credit: Noah
Noah
Credit: Noah

Want more info? Of course you do. Head over to their site’s Fabrics page. With a deep-dive’s worth of info on the fabrics the brand is using in the current season, this is radical transparency in fashion / design like we’ve never seen it from a brand before. And let’s be honest–it feels damn cool to know where the expensive fabrics we put on our bodies come from.

Noah walks the fine line between elevated streetwear and high-end luxury, and this specifically explains why the brand has such massive appeal. Real talk: this brand can dress you for any occasion. At their NoLita boutique, there’s weekend-ready hoodies and tees on one side, and great-for-work suits and monkstraps on the other. (And not in the city? No problemo. Hit up Noah in Amagansett for a more intimate shopping experience out east.)

But, if you think sweet fabrics and high-end looks are the only story here, you’ve only got half the plot. Noah pairs style with sustainability in a serious way, and to that end, they’ve made a 1% For The Planet pledge. Often leveraging collabs with classic brands, Noah takes the idea of releasing a specific product or capsule to support a specific cause, and turns out honestly crave-worthy, must-have, so-pissed-I-wasn’t-able-to-get pieces that’re designed around and sold to promote sustainability / eco-conscious causes. Our fave example? The Noah x Timex collab to raise awareness of the problem of “Ghost Nets” littering our oceans.

And still on the sustainability / circular economy tip, Noah actually takes back used pieces of theirs, in exchange for store credit towards new purchases. Called “Not Dead Yet,” Noah’s program is one we’d love to see implemented at brands everywhere. Seasonality is an issue, and we’re just so immensely proud to see Noah tackle the issue head-on.

And probably the most important thing we can tell you is when their stuff drops: Thursdays at 11:00AM ET. Your best bet is to follow Noah on Insta @noahclothing for deets, because you know these drops sell out fast.

Noah
Credit: Noah
Share This
Share on facebook
Share on twitter
Share on pinterest
Share on whatsapp
Share on email
Search
The Latest In Style

Must Reads

Feat

FEAT

From being just a socks company to becoming a full-on athleisure powerhouse aiming for total carbon neutrality, Feat is one brand we’ve just gotta tell you about.

READ MORE
Armin & Judy

ARMIN & JUDY

There’s just so much for us to say about Armin & Judy that we don’t quite know where to begin. We covered their opening on our Features blog some time ago, and they’ve quickly become one of our go-to spots when traversing the vast reaches of Bridgehampton.

READ MORE
Epimonia

EPIMONIA DEBUTS AT NYFW

In 2021, fashion has to serve a higher purpose. We’re proud to highlight Epimonia, a new label that’s rooted in support for refugees worldwide.

READ MORE
The Frozen Anchor

THE FROZEN ANCHOR

The Frozen Anchor seems like it’s run by a band of mad scientists hellbent on creating the most gorgeous, gram-worthy ice cream confections we can–and couldn’t possibly–think of.

READ MORE
Jesse Bongiovi

EP. 7 – JESSE BONGIOVI

We sat down with Jesse Bongiovi, co-founder of the ubiquitous rosé brand Hampton Water, to discuss business, the startup mindset, the Hamptons, and more.

READ MORE
Kissaki

KISSAKI

It’s true what they say: we eat with our eyes. At least at first, but then the mouth part comes in. Kissaki satisfies both.

READ MORE