If you’re anything like us, for the past year you’ve been living in athleisure. Even when WFH and Zoom outfits are a thing of the past, we plan on rocking our sweatsuits and living our best athleisure lives. Enter Feat: the company producing athleisure with a sustainable edge (and did we mention the dreamy color palette?).
Feat was founded by Taylor Offer and Parker Burr, who met in an entrepreneurship class at University of Massachusetts Amherst. Offer was creating custom lacrosse uniforms around the time he met Burr, who was producing custom t-shirts for campus fraternities and sororities. The duo began their collaboration with graphic socks, which then led to the creation of their “blanket blend” hoodies, and Feat, as a brand, was born.
While they initially set out to create the perfect hoodie, Feat now produces a selection of pieces for both women and men in a delightful variety of colors. We love the washed out take on tye-dye aptly named “JoshuaTree.”
The pieces come in two fabrics unique to the brand. BlanketBlend, their all-time best seller, is a mid weight fabric, fuzzy on the outside and smooth on the inside. We see this as the perfect hoodie to wear around the house on a lazy day, or the perfect companion to a crisp late-night walk on the beach.
Feat also uses a proprietary fabric called FlowTech for their men’s and women’s joggers and pants. This fabric is more athletic, so these pants are perfect for throwing on after a hard workout (read: throw these on to look like you just came from a hard workout). Although there is light at the tunnel, and we’re all hoping for a return to normal dressing in 2021, sweatsuits will always be there for us, and Feat makes some pretty damn good ones.
In addition to their fabulous color palette and cozy fabrics, Feat also is committed to sustainability, with a goal of eliminating or offsetting 100% of their carbon footprint by the end of 2021, and they expect to replace 70% of their stock polyester with recycled polyester by the end of summer 2021.