THE OUT EAST VIBES PODCAST
EP. 3 - SUSAN SANDLER / POPUPSUMMER!
BY: DUNE ROAD LIFESTYLE EDITORIAL STAFF
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Shopping in stores might not be your move of choice right now, and we respect that. But not shopping at all? Get. Real. (We know you better than that.) Which is why we’re super psyched to host Susan Sandler on our podcast. Susan is the founder and CEO of PopUpSummer!, a company dedicated to setting up just the sort of virtual shopping experience with up-and-coming / indie brands that is just so perfect for these COVID-affected times.
On Saturday, July 18th, 2020, you’ll be able to virtually participate in a shopping event called HamptonsLive! via, of course, Instagram Live. The event, produced by PopUpSummer! and hosted by our homie DJ Nicole Rosé via her @supbabepod IG, features some amazing brands / products that are must-haves for Summer 2020.
On this episode of the podcast, we sit down with Susan to talk about how she got started producing pop-up shopping events, the future of branding (hint: focus on authenticity), the HamptonsLive! event, and, of course, her Hamptons faves.
01:00 – Introducing Susan!
02:43 – The future of fashion post-2020
06:30 – Storytelling, digital presence & the importance of authenticity
07:37 – HamptonsLive!
13:29 – Susan gets out east
15:29 – Nightlife in the Hamptons over the years
17:20 – Susan’s Hamptons faves
18:35 – Event space and decorative planning
20:31 – HamptonsLive!’s philanthropic component
22:43 – VIP tickets (pro-tip: must have)
23:46 – Hiking in the Hamptons
Susan Sandler is a futurist brand-builder, pop-up industry pioneer, integrated marketing expert with international agency experience and an entrepreneur. She founded one of the first pop-up retailing companies, PopUpSummer! in 2001, and has worked with hundreds of designers and brands in single and multi-brand activations across the country, including BirchBox, Lululemon and many more.
With a deep background in Public Relations, Live Events and Digital Media, Susan works with companies and organizations of all sizes on revenue generation and increasing brand awareness.
She earned a master’s degree in Interactive Telecommunications from NYU and was named Best and Brightest Media Strategist by Advertising Age.
Susan is an active marketing mentor to start-up companies across a range of categories and is President of the Board of Directors of MoreArt.
If you’d like to connect with Susan (via PopUpSummer!) on socials, you can hit her up on Facebook or Instagram. You can also check out popupsummer.com, or just shoot Susan an e-mail at email@example.com.
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