1. WHAT IS THE MISSION BEHIND BLUE/GREEN?
The blue/green blog is our ode to sustainability in fashion, luxury consumer products, and more. From the use of recycled materials, to employing sustainable manufacturing processes, creating a sustainable user experience, and beyond, we’re here to highlight the people, brands and products that’re helping save our planet, one purchase at a time.
2. WHY IS SUSTAINABILITY SO IMPORTANT TO DRL?
Do we really have to answer this one for you? Come on. If we keep going the way we’ve been, we’re not going to have a planet to live on. And thinking of moving to Mars? We haven’t seen one chic spacesuit design yet… But seriously, we can’t just trash this planet and move on to the next; it’s just not that feasible / simple. Sustainability and environmental consciousness has to be the way we move forward here; it’s imperative to the survival of the human race.
3. WHY DID DRL TAKE ON THE MISSION OF HIGHLIGHTING SUSTAINABILITY IN FASHION, CONSUMER PRODUCTS, ETC.?
The simple answer is: why hasn’t literally everyone else? We thought we’d be late to the party, but aside from a few blogs (what up, The Good Trade?), there’s just not a ton of coverage out there that specifically focuses on sustainability. Changing that starts with all of us, and here’s DRL putting our money where our mouth is.
But on a completely different side, our home of the Hamptons is keenly rooted in environmental consciousness and sustainability. From the oft-hated Peconic Bay Tax to a bevy of local beach cleanup, ocean preservation, ecological conservation and other efforts, the importance of the environment is thematic to the true identity of the Hamptons. As an outlet that focused primarily on the luxurious and refined aspects of Hamptons culture, we, here and now, aspire to cover the intersection of these two local motifs: luxury and high-end, executed with the planet in mind.
4. WHY SHOULD LUXURY BRANDS FOCUS ON SUSTAINABILITY?
Say what you will about trickle-down effects in economics, they’re most certainly a factor in consumer markets, vis-à-vis the luxury market vs. the rest. We all remember the “cerulean speech” from The Devil Wears Prada, in which a striking Meryl Streep as Anna Wintour-analogue Miranda Priestly dresses down her underling for failing to recognize that what’s done at the highest end of fashion inevitably finds its way through and to all that lies below it. Whether it’s a color, cut, or something else entirely, what luxury brands do today, the rest will do tomorrow. And if sustainable practices and environmental consciousness are themes which we expect to permeate the ways in which all products–from apparel and beauty to electronics and automobiles–are designed and manufactured, well, it simply must start from the top.
5. WHAT IS THE COVERAGE SCOPE OF BLUE/GREEN?
There is none. Really. If it inspires us, if it speaks to us, we’ll cover it.
That being said, we do have our…inclinations. The fashion industry is a focal point for us, from haute couture to RTW, from the traditional houses to up-and-coming contemporary brands, and everything in between. We cover a good deal of luxury automotive, and are continuously inspired by development in consumer electronics and tech. There’s skincare and beauty, jewelry and accessories, food and bev, and just so, so much more. We cover what we love, and there’s a lot to love about our world today. We just want this world to continue, and sustainability is at the heart of that.
6. IS BLUE/GREEN A TEMPORARY THING FOR DRL OR A PERMANENT ADDITION TO THE SITE?
It’s here to stay, guys. Here. To. Stay.
Sustainability can’t just be a temporary thing for us as humans, all of us, everywhere. That’s just not how it works. And while we’ll continue to cover the best of what’s around, we’ll be highlighting sustainability and environmental consciousness from here on out, throughout our entire scope of coverage.
For some brands / companies we cover, sustainability exists in everything they do. For others, it’s a capsule collection here, a limited release there, and it’s more of a work in progress. To clarify our take from the outset: both are fine. We’re not sitting here expecting every company on the face of the planet to shift entirely to 100% sustainable platforms and offerings. It’s just not realistic, frankly.
But taking an all-or-nothing approach to covering sustainability isn’t helpful either. It doesn’t move the discussion forward, it doesn’t spread a positive message, and it doesn’t highlight meaningful changes and contributions by companies and brands that are, in actuality, trying.
We’re not going to build a sustainable world tomorrow, or the next day. But like all watershed change, it starts with one. One post. One blog. One product. One collection. And we build from there. The more we talk, the more we discuss, the more we design, and change, and improve, we’ll get there. The important thing is to start, and we’ve started now, with our launch of the blue/green blog.
7. WHAT’S NEXT FOR BLUE/GREEN?
Good question. Expect an explosion.
We’ve been working for months to tee up a stream of content covering sustainability and environmental consciousness in fashion, luxury, and beyond. We can’t wait for you to read it, react to it, and give us your feedback.
We’d love to drop it all at once, but that’d be overwhelming. Expect a steady cadence of great sustainable fashion and products content headed your way here over the coming weeks and months.
We’re pumped, and we hope you are too.
8. I HAVE A SUSTAINABILITY-MINDED BRAND / PRODUCT, WILL DRL WRITE ABOUT IT?
Possibly, yeah! Hit us with it, and let’s take it from there. You can send pitches to firstname.lastname@example.org and we’ll get back to you shortly thereafter. Thanks, and looking forward.
9. HOW CAN I LEARN MORE ABOUT SUSTAINABLE FASHION, LUXURY, PRODUCT DESIGN, ETC.?
There’s a ton of great resources on the internet and in print. Here’s a few to get you started: