All images courtesy of Baybi Pop.
WHAT YOU NEED TO KNOW
There are some ideas that just need to become reality. And this little offering from creative genius Sasha Benz is exactly that. Reflecting a departure from her more tightly color-curated offerings Wyld Blue and Wyld Black, Baybi Pop offers shoppers an Wonka-esque escape into a world of bright colors and effervescent fun.
Unless you’ve been living under a rock, you know that tie-dye is having a real moment this summer (2020). If you’ve been wanting to get on trend but haven’t been able to find the right piece yet, this place might have just the thing you need.
There’s a whole lotta mood, a serious dose of color, and an irreverent sense of “make it work” that pervades the vibes of Baybi Pop. It’s a sight to behold, and one you shouldn’t leave Montauk without seeing.
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